While a well-designed logo is the foundation and centerpiece of any brand or business, there is so much more that goes into a considered and effective brand as a totality. As a designer, I always relish the opportunity to work with clients who are looking for a fully fleshed out visual identity that can pay dividends for their company immediately and down the road.

One of my favourite commissioned print projects I’ve taken on for the AlpenglowPrints capsule was this interesting brief from Emma- a woman with Norwegian roots who now lives in Vancouver. Emma loved my ‘Lions’ print, and was looking for a scaled up version of that piece in addition to a matched print of one of her favourite locations in Norway- Preikestolen (known in English as ‘Pulpit Rock’). This location had significance to her due to previous hikes to that spot with family members- she wanted to pair that with one of her favourite locations locally here in Vancouver.

The Brainiacs reached out to me to bring my design talents to a small but meaningful project this spring- the promotional materials for the Black Kettle 500- one of the most important fundraising and recruitment events leading up to the ride later this summer. Held at Black Kettle Brewing in North Vancouver, I needed to create an iconic design that combined the party atmosphere of the event, the joy of cycling, and the moral good that drives the Brainiacs mission. The deliverables for this short project included social media posts, a large scale event poster design, and event flyers.